Why do you need a ProArt display?

For most employees, a business monitor is enough to cover their daily needs, but there may be those for whom a standard monitor doesn’t quite cut the mustard. Typically, they’re involved in more creative aspects where design and graphics play key roles. Even if your business doesn’t have a dedicated in-house designer or illustrator, there may still be value in investing a single monitor – perhaps for your marketing manager – that gives you the design-friendly features you need.

It’s all about colour rendition

Ultimately a display monitor will stand or fall on its performance, and it’s here the ProArt range delivers. They’ve all been calibrated for colour-accurate reproduction, offer fast response times (no more than 6ms) and support resolutions up to 4K on the 32-inch models.

All displays support the sRGB colour space 100% and are pre-calibrated to ensure they deliver the best accuracy from the moment they’re switched on. Higher-end displays support other standards too, such as Adobe RGB and – in the case of the top-end PA329Q – Rec.709, which is used in video production.

Colour accuracy is improved further thanks to a feature called Low Delta E, which ensures more precise reading of colour inputs. The lower the figure, the better and all ProArt models score less than five – and under two in some cases.

ProArt display

Look-up tables (LUT) determine how many colours – in term of tones – a monitor can display. In comparison to the standard 8-bit (16.7 million colours) offered by most displays, ProArt monitors offer from over one billion (10-bit) to four trillion (14-bit) shades, ensuring much smoother transitions between different hues and more accurate colour reproduction as a result.

Users are also able to customise settings to perfection too: Customised Colour Adjustment settings make it possible to adjust the hue and saturation for six colours – red, green, blue, cyan, magenta and yellow – completely independently of each other. A wide range of automatic presets are also available, and the PA329Q can store up to five custom presets on the monitor itself, making it easy to switch inputs without having to recalibrate each time.

Core features need to impress

Beyond their stellar performance, the ProArt display range has been tailored specifically for its creative audience, sharing common features that go right down to the entry level PA238Q.

For example, a wide viewing angle of 178 degrees means that your team can crowd around your monitor to offer feedback while you can be confident they’re all getting an accurate view from wherever they’re stood.

All ProArt monitors also feature a pivot option in addition to tilt and swivel, allowing you to rotate the display 90 degrees for a portrait view. Another designer-friendly feature is the QuickFit virtual scale – a pop-up grid overlay that can be configured for specific page sizes (such as A4), as an alignment grid or as rulers (centimetres or inches).

Each display also offers a wide range of inputs, capable of supporting multiple inputs simultaneously thanks to picture-in-picture and picture-by-picture technologies. A range of USB ports also make it easy to connect additional peripherals without having to dig around at the back of your computer or if your laptop only has a limited number.

Long story short, if you’re involved in design, photography or video in any way, then you owe it to yourself and your business to invest in an ASUS ProArt display – your clients, employees and your eyes will thank you for it.

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