Designing attractive website and social media assets, plus high-quality printed marketing materials, requires a skilful designer and a powerful PC. But you don’t need a desktop system to do it. In fact, the latest mini PCs can be configured to act as image-editing workstations.
First impressions count as much in the business world as they do in our personal lives. It’s why the biggest companies spend so much time and money developing their brand identities. You might remember the famous case of BP Amoco (the oil company), which spent £4.6M1 just on redesigning its logo, with the overall cost of the rebrand estimated at a staggering £132M.
Obviously, few brands can or would spend this much money. But clearly, the importance of graphic design cannot be overstated when it comes to making your business stand out from the crowd.
Drawing up a list of key specs
Professional image-editing applications, such as Adobe Photoshop, typically need powerful PCs to run at their best. This is especially true when you’re dealing with large files, such as HDR photos, website mock-ups or layout projects such as posters. An insufficient amount of main memory will cause significant slowdowns when working with these large files. But with up to 32GB of super-fast DDR4 supported in the latest 8th-gen mini PCs, lag is something you won’t need to worry about.
Similarly, because file sizes can easily run into hundreds of megabytes, fast storage is crucial. An image-editing PC should ideally have a dedicated, high-performance ‘scratch drive’ for temporary storage, ensuring that the most important data can be fed into RAM as quickly as possible.
Thankfully, the latest mini PCs support a 2.5-inch drive and M.2 2280 PCIe SSD internally. This means you can run the OS and image editing software from a high-capacity SSD (capacities up to 4TB are available!) and use the faster M.2 drive as a dedicated scratch disk. If your budget can’t stretch to the largest 2.5-inch SSDs then you can offload bulk storage on to an external USB-C drive. These offers speeds2 of up to 540MB/sec, which is still more than twice as fast as traditional internal hard disk drives.