Take your surveys to the next level – find out more about the best technology and software tools to help you conduct marketing surveys.
Feedback marketing is a critical service in any marketer’s portfolio, allowing you to gather insights from customers and users of a product/service on behalf of a client. The benefits are obvious: your client gains valuable feedback to help steer product improvements and future development, while your customers feel valued and wanted, helping boost loyalty.
The process of building focus groups to meet this need can involve numerous strategies. Typically, this will include the employment of third parties to put together a panel of users, non-users or a combination of the two.
But another approach is to canvas people directly on the street or from a specific location, such as a store floor or an event.
The new tools of the trade
The days of relying on clipboards, pen and paper are far behind us – by using touchscreen devices you can instantly record, upload and start analysing your customers’ opinions. If you’re setting yourself up in a fixed spot, then an All-in-One, business-grade PC like the ASUS A4110 (with its 15.6-inch touchscreen display) is a perfect solution for your customers to record their answers.
If you’re on the street canvassing opinion, then obviously a mobile solution is essential. Look for a business-grade tablet that can serve kiosk applications, allowing it to be locked to a single application so users can’t inadvertently stray from the survey.
ASUS M Series tablets offer 7- or 10-inch screens to fit the bill perfectly. Choose an LTE option and you’ll be able to upload your responses from the field for ongoing analysis.