Times OOH Media selected ASUS products to deliver a premium-quality digital signage solution for India’s largest airports and expand the reach of their advertising
The digital revolution in India continues to gather pace, with the digital advertising market expected to reach 190 billion Indian Rupee (Rs 19,000 Crore) by 2020, according to a recent report. This meteoric rise is largely driven by increasing smartphone penetration and the rollout of 4G (with lower costs for data).
But the seismic shift towards digital is not limited to mobile platforms. In fact, Digital out-of-home (DOOH) advertising is one of the hottest sectors, expected to grow 20-25% over the next five years to four times its market size in 2018.
Established in 2005, Times OOH is the undisputed leader in the organised Indian out-of-home market, with a presence in all segments, including street furniture, transit, large formats and digital. Their locations include the two largest airports in India (Delhi & Mumbai), which service almost 50% of air travellers in India.
To capitalise on these premium audiences, Times OOH needed a digital signage player that was flexible enough to operate in a wide-range of environments, including areas where network infrastructure was poor, and had the performance to deliver the premium-quality 4K brand advertising experience that its clients demand.
Times OOH had a number of key requirements for a digital signage product but finding a solution that met all of these requirements, while being flexible enough to operate in a wide range of locations, proved challenging. >>Read more