Pretty much every aspect of office life has gone digital, and it’s time to make the change for display information, too, embracing office digital signage and large format displays. With the ability to adapt and change the information that’s on display, office digital signage solutions give you a wide variety of options for engaging with your staff and presenting information. In this article, we’re looking at the top eight ways that digital signage can transform your business.
1. Open communication
Businesses can benefit from cutting down on all-company emails and expensive corporate posters by broadcasting key information via a digital signage network. Broadcasting company communications using signage and video has more impact and is proven to engage staff more directly than email newsletters and printed magazines.
2. Keep tabs on competitors
It’s important that anyone in a business knows what the competition is up to, and digital signage can really help here. Include relevant RSS news feeds on your digital signage, and your employees can keep up with important industry news, and spot what the competition is up to. This feed of information can help keep staff engaged, and help them stay competitive.
3. Keeping in contact
Meeting room displays can be used for video conferencing, presentations and timetabling of the space itself. Visitors to the office space are exposed to company branding and core messages, while staff can save on travel expenses by video conferencing rather than physically travelling to meetings.
4. Meet and greet
Reception areas are the first physical point of contact between visitors and a business. Deploying digital signage in foyers and welcome receptions means businesses can welcome guests with key messaging and branding; show off their successes; and highlight key market data.
5. Social media buzz
Businesses can drive important brand engagement with customers, and keep staff abreast of industry trends by broadcasting official corporate – and even senior management – social media channels. Digital signage and large format displays
6. Share the data
By make sales, marketing and important company performance data available to staff via digital displays and signage, businesses actively foster a sense of involvement. This, in turn, encourages loyalty and pride in staff roles.
7. Safety and knowledge
From fire alarm instructions to updates on road traffic and transport disruption – keeping your staff safe and informed is one of the key strengths of a digital signage network. Calls to action are proven to be 45% clearer when delivered using digital screens.
8. Celebrating success
Make sure staff know they’re doing a good job and congratulate individuals and teams for strong performances. Engaged employees improve productivity by 20-25%, so a digital signage network is can very quickly pay back its initial investment and begin contributing positively towards your business.
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