Digital signage advertising - BA

How well do you know your digital signage?

There are varying types of digital signage these days, ranging from simple indoor LCDs to 3D, multi-screen installations like the amazing Coca-Cola sign in New York’s Times Square. Just how well do you know digital signage? Check our list below and see how many you recognise.


Indoor digital display signage
An easy one to start with. This is your basic signage option — a non-interactive display like the 43-inch ASUS SD433, which incorporates a built-in media player that supports a variety of commonly-used media formats (e.g. AVI, MP4, MKV, MPEG, VOB, JPEG, BMP and PNG). Ideal for indoor wall-mounted, shelved, or end-cap installations.
Digital posters
A freestanding display with a built in digital media player is the ideal solution for shops and businesses who don’t want a screen in a fixed location. It allows businesses to be flexible and to switch a sign between a point of transit, a point of sale and a point of wait (such as a queue) for maximum effect.
Digital menu boards
With digital signage, menu choices can be quickly updated, and additional information such as seating plans and serving times can also be included. Digital menu boards don’t only come hung on the walls, however – they can be used as tables themselves. Pizza Hut has experimented with an interactive table that enables its customers to build their own pizza.
Multi-panel digital signage
Think video walls. ASUS ST558 ultra-narrow bezel displays, for example, are specifically designed for video wall use, enabling vivid high-quality digital content to be displayed at up to 1920 x 1080 Full HD resolution.
Digital signage outdoor: AwesomeWall main image
Outdoor digital signage
With a range of weather-proofing solutions available for large format digital displays, outdoor digital signage solutions can range from small LCD posters to huge digital billboards.
Interactive digital signage
Signage you can interact with is a step up, both in terms of technology (a touchscreen panel is obviously required) and impact. Examples of interactive signage currently range from basic information and wayfinding kiosks to touch-enabled bus stop posters. Interaction can also be extended to mobile phones using BTL, Beacon and other near field communications technologies. Or, with some extra smarts, made ‘context-aware’…
Context-aware digital signage
Context-aware signage represents another leap forward. Using internet connectivity and IoT sensors, this is signage that is not only aware of its surroundings but actively incorporates them into campaigns. We’ve seen some remarkable examples already, including the BA #lookup ad that leveraged live flight information and the Swedish Apotek Hjärtat ‘coughing billboard’ that used a smoke sensor to detect smokers as they walked past.

Haptics-enabled digital signage
We’re getting used to signs that we can touch. But what about signs that can touch us back? Ultrahaptics showed off a haptics-based Star Wars sign at the 2017 New Scientist Live show, which uses ultrasonic soundwaves to create “pressure on your skin that mimics the sensation of touch.”
Projection mapping
Projectors are usually designed to beam an image onto a flat surface, but projection mapping is a new technique that allows images to be transmitted onto an irregular surface, such as the exterior of a building. Using software, an image is adjusted to match the shape and contours of the building, creating a picture that perfectly overlaps. Typically used for large-scale launches and demonstrations, projection mapping is an impressive way of getting a message across. The recent Lumiere London exhibition is a great example of projection mapping in action, turning famous landmarks into live displays.
Is this the future of digital signage? Check out our digital display technology predictions for 2018 here.
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