Five reasons why consumer displays don’t work for digital signage
By now businesses, retailers, food and beverage traders and many more industries recognise the power and efficiency of digital signage. Yet the shortcut approach to adopting it, through buying and installing cheaper consumer displays is a false economy. From technical specifications including size, brightness and reliability; through to operating ease and arrangement options means consumer displays designed for desktop usage simply don’t cut it.
Dedicated digital signage displays are designed from the ground up to be as impactful, reliable and manageable as possible. Here are just five reasons why opting for a dedicated digital signage display beats consumer options every time.
Displays designed for desktop use – no matter the size – don’t pack the relative screen and brightness specifications to make an impact in a signage setting. Digital signage typically packs 700-800nits; whereas consumer options peak at around 200. In retail store settings and brightly lit hospitality environments, consumer displays simply aren’t bright enough to make the impact required. Consumer displays may feature an anti-shine coating. But again, compared to dedicated digital signage displays, which feature non-glare screens, these rarely stop colours washing out and glare disrupting an audience’s viewing.
Built for purpose
Commercial displays, such as the ASUS SD554, are built more sturdily than consumer units. Industrial-quality LCDs provide greater durability, and are designed to run continuously, 24/7, without failure. Consumer desktop displays, in contrast, aren’t built for extended, always-on usage, nor for environments where crowds might brush against them. Viewing angles are also significantly better on commercial grade signage options. Using in-plane-switching, commercial signage displays process imagery and video more smoothly, and deliver broader viewing angles – typically featuring 178 degrees horizontal and vertical viewing angles without colour shift.
Consumer displays usually lack an RJ45 or RS232 connector, unlike the ASUS SD554 display that can be networked. What this means is that – unlike purpose built digital signage displays – networking can be an issue. Running and managing your digital signage off-site; and controlling the content and making adjustments to settings of several screens positioned around a venue is far easier when using a digital signage solution hooked up to a network. Scheduling is also a breeze. When you shut down a PC, consumer displays stay on, and require you to physically turn them off. Not so with networked digital signage that can be scheduled to power on and off at particular times of the day.
A further benefit of networked digital signage is the ability to clone content across a range of displays. It’s not just for content, however. Using a networked management system, professional grade digital display settings can be cloned from one screen to the next, ensuring your output is unified across a venue. This helps prevent colour mismatching, which is vital in retail stores, and enables quick and easy screen adjustments as well as content control.
Lock out and tiling
Commercial displays are designed to be used in unison to create video walls. Not only does their physical design ensure they sit snuggly to a wall, ultra slim bevels of just 5mm in some cases mean you can tile a video wall using a number of displays, without the annoying ‘jigsaw’ effect. Lock out functions also prevent store workers or audiences accidentally (or even intentionally!) disrupting the settings of a screen; meaning once a video wall array is configured, you can easily and quickly update content that scales to fit the dimensions.