Displays

9 reasons to adopt digital signage – infographic

When it comes to adopting digital signage, some companies can be reluctant but there are many reasons to adopt digital signage. At first glance it may appear expensive and unnecessary when compared to traditional, static advertising. However, as the numbers in our infographic show, this isn’t always the case.

By adopting digital displays in a store, for example, you open yourself up to a greater number of options when it comes to interaction with your customers.

adopt digital signage


 
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Sources:

63% of people say that digital signage catches their eye 

84% of UK retailers believe digital signage creates significant brand awareness

Digital video can reach as much as 70% of the public

42% of shoppers prefer to shop at stores that have video displays

Digital signage reduces perceived waiting times at checkout by as much as 35%

Nearly 30% of customers find digital menus influential

Half of the top 100 retailers in the US are testing beacons this year

More than 60% of buying decisions are made at the point of sale

Digital signage adds an upswing in overall sales by over 30%

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