Humans are well attuned to spotting motion, and you can use this to your advantage, displaying motion content on digital signage. By using moving graphics, animation and video, you can bring attention to the message that you’re trying to get across. However, there’s a danger that if you take things too far, you can over-complicate the message.
Too much motion on the screen will make a mess of your messaging, and people won’t know where to look; or make a video too long and people may walk off before you’ve got the main message across. The answer is to follow some simple rules to make the most of your messaging, and using motion sparingly to attract the right kind of attention. Here’s what to look out for.
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